It's all about great partnerships
Walkers and lastminute.com
PepsiCo challenged Simbiotik to beat the sales promotion deal secured through existing suppliers, featuring on 900 million packs supported by £5M+ media investment.
Engaged 77 travel brands over 6 weeks and presented 9 engaged prospects to PepsiCo, managing negotiations with the final shortlisted 2 prospects.
Secured a 40% discount on up to 20,000 holiday prizes including fulfilment, plus access to 3.5 million additional instant win prizes, and substantial owned media support from lastminute.com.
Simbiotik Ltd, Lion Court, 4th Floor, 25 Procter St, London WC1V 6NY
