It's all about great partnerships
Hasbro and Euro Tunnel
Create opportunities for children to try Play-Doh and parents to see their children enjoying Play-Doh. Engage brands with high traffic environments or massive communications penetration with the target audience.
Engaged 75 Days Out & Grocery shopper brands, exchanging Play-Doh product and media channels for access to the partner brands' customers.
Play-Doh Halloween workshops in both Dover and Calais with Eurotunnel, who managed experiential events plus supported with owned and paid media plans. Additional activity secured: English Heritage and Play-Doh agreed a calendar of similar events during 2016, and a large FMCG on-pack was in process.
Simbiotik Ltd, Lion Court, 4th Floor, 25 Procter St, London WC1V 6NY
