It's all about great partnerships
McAfee and Virgin Atlantic
McAfee products are low interest utility tools. They only matter to people once they've got a virus or have had their identity stolen. The challenge was to add context and introduce the benefits in a relevant environment.
Engaged brands associated with moments of security consciousness.
20-second animations played FOC in-flight with Virgin Atlantic for 6 months, highlighting a BBC report that travellers were susceptible to identity theft when using public Wi-Fi. McAfee made free protection available to 1.6 million Virgin Atlantic passengers.
Simbiotik Ltd, Lion Court, 4th Floor, 25 Procter St, London WC1V 6NY
