It's all about great partnerships
Brother and Peugeot
Brother P-touch handheld labelling systems are designed for tradespeople to mark cables and piping during building and repairs to simplify identification and management. Creating channels to provide large volumes of P-touch printers into the hands of tradespeople likely to be heavy users.
Engaged van manufacturers and dealer networks to offer a free £80 P-touch printer as a test drive incentive to members of trade associations. Secured trade publications and associations to promote the van test-drive benefit.
Peugeot incorporated into their van marketing across owned and paid marketing channels, including decals on forecourt vans. Nine trade associations, publications and events featured articles and advertisements FOC to promote the offer.
Simbiotik Ltd, Lion Court, 4th Floor, 25 Procter St, London WC1V 6NY
